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A historic moment for Apple. The company has become the new king in the smartphone market, and Samsung is losing its leadership position


A historic moment for Apple.  The company has become the new king in the smartphone market, and Samsung is losing its leadership positionSo far, the mobile industry has been dominated by one manufacturer that has been a leader in terms of smartphone sales and market share for many years – Samsung, of course. His biggest rival was Apple, which was constantly nipping at his heels, but was never able to overtake him in terms of annual statistics. However, nothing lasts forever these days, so it’s time for major changes.

After many years, Apple is taking the lead in terms of market share and sales of its smartphones. Samsung must give way to the new king in the mobile industry.

A historic moment for Apple.  The company has become the new king in the smartphone market, and Samsung is losing its leadership position

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The (preliminary) statistics in question come from the International Data Corporation (IDC), which compiled the companies with the largest shares in the smartphone market. Already in the fourth quarter of 2023, Apple could boast both more deliveries than others and overall market share. However, for the first time on a full-year scale, the company took the lead, ending the year with a 20.1% share, which is an increase of 3.7% compared to 2022. Samsung, which had been the market leader so far, did not fare well, as this time it recorded negative statistics – the company’s market share was 19.4%, which is a 13.6% worse result if we look at the previous year. The situation is interesting because in the case of Samsung, we can choose from smartphones in many price ranges, and the cheapest models can be purchased for just a few hundred zlotys. Things are completely different at Apple, where we have to spend a lot of money for almost every model.

A historic moment for Apple.  The company has become the new king in the smartphone market, and Samsung is losing its leadership position [2]

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The statistics also show another winner, which turned out to be Transsion, which has three smartphone brands: Tecno, itel and Infinix. In this case, the company’s market share is as much as 30.8% higher (comparing the same period as in the case of Apple and Samsung). The changes in the mobile industry are really significant, and the current year 2024 may only deepen them. Customers are increasingly inclined towards high-end, but also invariably mid-range, smartphones, as the example of Transsion clearly demonstrates. Analyzing Apple’s situation, some may come to the conclusion that we are talking about a slight advantage over Samsung and minimal differences in market share statistics. However, when we compare data on the percentage increase/decrease per year, the whole thing looks slightly different, because Samsung was the only company to record the mentioned 13.6% decrease in market shares.

Source: International Data Corporation



Mr.Mario
Mr.Mario
I am a tech enthusiast, cinema lover, and news follower. and i loved to be stay updated with the latest tech trends and developments. With a passion for cyber security, I continuously seeks new knowledge and enjoys learning new things.

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