Home Android News Ads in WhatsApp States? The company’s CEO believes they could be a reality

Ads in WhatsApp States? The company’s CEO believes they could be a reality

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Ads in WhatsApp States?  The company’s CEO believes they could be a reality

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The CEO of WhatsApp, Will Cathcart, stated in an interview with the Brazilian media Folha de S. Paulo that the messaging app will never show ads in the chat list, but it could do so in States and Channels.

Ads in WhatsApp States?  The company's CEO believes they could be a reality
At some point, WhatsApp Statuses will start showing advertising

The controversy of The inclusion of advertising in WhatsApp comes from afar because already in 2020 there were rumors that the messaging platform I was thinking of placing ads in your States and now it has been the head of the app owned by Meta himself who has confirmed that this will be a reality.

As confirmed by Tech CrunchThe CEO of WhatsApp recently stated in an interview that advertising could reach the States or WhatsApp Channels, although he did not specify a deadline for this.

The ads will reach WhatsApp States and Channels

A few days ago, Will Cathcart, CEO of WhatsApp, gave an extensive interview to the Brazilian media Folha de S. Paulo in which he denies, just like he did a few months agothat your messaging service is going to introduce ads in the application’s chat list, but at the same time qualifies that These could be shown in other parts of it such as States or Channels.

Thus, when Cathcart was asked if WhatsApp will continue to be free and without adsThe CEO of the messaging platform stated the following:

“Yes, in your inbox and in your messaging experience. The reason I qualified the answer is that there could be ads in other places: channels or statuses. For example, channels can charge people to subscribe, they can be exclusive to paid members or the owners may want to promote the channel. But no, we will not put ads in your inbox.”

Despite these blunt statements from the WhatsApp boss, you should not be alarmed, at least for now, since a Meta spokesperson assured Tech Crunch that They are not currently testing ads in States or Channels in any countryso it is likely that it will still take a while for the advertising to reach the instant messaging client.

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