The events of recent days may have very negative consequences for Apple, even in the long term. All because the company is now struggling with a ban on the import and sale of the latest series of smartwatches (Apple Watch Series 9 and Apple Watch Ultra 2) in the United States. Of course, Apple itself is not blameless, after all, the whole situation is the result of the company using a stolen patent in its devices.
Apple is facing the negative consequences of its actions. It turns out that the new series of smartwatches use stolen technology from Masimo. Apple Watch Series 9 and Apple Watch Ultra 2 can no longer be imported or sold in the United States.
The matter is quite serious for Apple, after all, the company now has to face large losses, which may be even greater in the near future. Masimo sued Apple back in 2020. The reason was “theft of employees and patented technology.” The latter concerned the measurement of saturation, i.e. blood oxygen saturation. The mentioned Apple smartwatches use this stolen technology, which has already been proven. The United States International Trade Commission (USITC) has made a decision that means Apple can no longer sell or import smartwatches Apple Watch Series 9 and Apple Watch Ultra 2 in the USA. President Joe Biden could have lifted the ban by December 25, 2023, but nothing has happened, so it remains active.
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Of course, Apple has already filed an appeal, which is intended to ensure that the entire ban is temporarily halted. The company argues that these actions “do no good for society because consumers are deprived of potentially life-saving technology.” In addition, Masimo does not offer a competitive solution and only Apple is expected to suffer significant losses. Apple’s appeal against the USITC decision is here at this address. However, the company would have to reach a settlement with Masimo, because it involves the theft of proprietary technology. The Cupertino Giant’s explanation is at least inappropriate and it will certainly be difficult for him to defend himself in this way. If the situation continues for a long time, Apple can count on huge losses.
Source: Apple Insider, The Verge