Tuesday, September 21, 2021
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Apple couldn’t throw a Lightning cable in with its $99 battery pack?

Apple couldn’t throw a Lightning cable in with its  battery pack?

Today saw Apple announce the MagSafe Battery Pack for iPhone 12 and we were all very excited about it. We’d been told by Bloomberg a while ago that this was coming, and here it is. But it leaves a sour taste in the mouth, and it isn’t just that $99 asking price.

As much as that $99 price does sting a little, anyone who follows Apple with any kind of regularity would surely know that anything south of $99 was never going to happen. I wouldn’t have been surprised if it was more around the $119, point, so we should probably all be thankful for small mercies. What’s irritating me — it isn’t even annoying, really — is the fact that the $99 magnetic battery doesn’t come with a cable in the box.

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Sure, I didn’t expect Apple to ship this thing with a USB-C charger because you don’t even get that with a $1500 iPhone. I can sort of buy Apple’s environmental argument on that one, but you do get a Lightning cable in the box at least. Apple’s admitting you need one of those. But not if you buy a MagSafe Battery Pack, apparently. You’ll have to buy one for yourself — and a USB-C charging brick if you need one of those, too.

Now, I know what some of you will say — most people will just use their iPhone’s cable to charge their battery pack. And you might well be right. But an extra Lightning cable never goes amiss and at $99 — when the competition often costs half that — would it really hurt Apple’s bottom line if it threw a cable in the box? It’d mean users could charge the battery pack and their iPhone at the same time. Now isn’t that a novel idea!

At this point, it almost feels punitive when Apple does things like this. How much can a Lightning cable really cost Apple, especially at the volume it buys them. I don’t really care how much markup Apple has on the MagSafe Battery Pack itself — we expect to pay a premium for Apple stuff these days. But come on, Apple. Give us a cable, yeah?

On the plus side, this battery pack does potentially fix the main problem people have with the iPhone 12 mini — its abysmal battery life. Want to bag one for yourself? Check out these iPhone deals before placing an order.

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