It gives an experience and educates. The board game “Company Builders” can be interesting and useful for working and aspiring business managers, but friends, family members, and even children can also join the game. It’s a really good pastime, while you can get away from the daily routine and the screen for at least an hour or two.
Who doesn’t know the name Ki at the end? board game, where only luck decides whose piece reaches the finish line first? All the players have to do is roll and move, and if their piece moves to an already occupied square, knock out the opponent’s piece. You don’t have to think, or rather, there’s nothing to think about. A completely different category is represented by those parties taking place in the world of real life or fantasy, which require serious brainstorming and, where appropriate, strategic thinking. The latter include business board games, the range of which is quite limited and specialized in Hungary today. More precisely, this was the case until the end of October, when Cégpítók was published.
– We wanted to make a game that is related to business and encourages players to think about the thinking needed to build an efficient company. Accordingly, we didn’t think in the extremely simple, throw-step-hit scheme, but we didn’t want the game to be too complicated either. Our goal was to provide pleasant entertainment for those who are tired of the daily routine and would like to spend a pleasant hour or two with their friends, family members, and school children, while the players can also develop their business thinking. So we wanted to combine entertainment with education. By the way, the board game can also be connected to MiniCRM, since both are teamwork support tools, and several people need to cooperate when using them. So we had the idea, all we needed was a professional board game designer, whom we found in the person of Zoltán Győri – goes back to the roots of the business board game, the originator Krisztián Egerszegi, the owner of MiniCRM Zrt.
Players (two, three or four) play a business year of their company. They collect resources (money), from which they hire employees, build a team, carry out work, and then at the end of the year – at the closing of the circle – they prepare the report and settlement. Victory points can be calculated based on these. The winner is the one with the most points. It is important that the resource – just like in real life – is usually scarce and no longer has any significance in the final settlement. The value of the company is determined by the business results, the performance of the team, the structure of the organization, and the quantity and quality of the work performed. The parallel between the board game and the real business world is therefore clear.
The game does not take place on a fixed board, but the playing field is made up of cards. This makes the game more varied, practically no two rounds are the same. Each player moves forward on the playing field with his pieces according to the basic principle of drum-step. A small twist is that the game is played with three dice – in order to eliminate the luck factor. With two dice, you can only roll 1, 2 and 3, the third sides are numbered from 1 to 6. First, the two special, so-called career dice must be rolled, and then the total value of the rolls must be added to 7 with the auxiliary dice.
Players can manage 7 points each in each round. The point values shown on the three dice have different meanings. One shows how many resources the player receives in the given round, the other shows how many steps he can move his pawn forward. The third cube shows the number of focal points, a special resource. Resources can be continuously collected, which will last until the player spends them. An exception to this is the focal point, which can only be used in the given round. – With this, we wanted to achieve that the resource should really be managed, exactly as in real life, where resources are also scarce – Krisztián Egerszegi points out.
There is no Jolly Joker card in the game to give the lucky player an extra advantage, and there is no square to send the unlucky player back to square one. There is also no winning strategy, so it cannot happen that someone knows the game so well that they will win for sure.
– Cégpítók wants to reflect real life in every element. If someone can adapt to market conditions and knows his competitors well, he can be successful in business. That’s exactly what the game is about. If someone always uses the same tactics, sooner or later they will lose. The winner will be the one who can respond appropriately to the tactics and moves of his teammates. This makes the game enjoyable and useful – emphasizes Krisztián Egerszegi.
On the cards that make up the playing field, a small action field indicates what the player can use his resources for in that location, for example, he can hire labor, do work, get extra resources, or buy a CRM card. The CRM card is a superpower that gives the player an advantage. This is again a parallel between the game and real life, since a company can operate more efficiently than its competitors with a CRM system.
Cégépítók was tested in gaming clubs, with colleagues and in business circles, and the feedback was clearly positive. – At first glance, the game may seem very commercial, but it was understood and enjoyed by people who are not involved in business at all. Since the company and private life cannot be separated, we trust that company managers will play Cégépítók with their families and forget about work and the online world for a few hours.
I am sure that even children will quickly understand the essence of the game, as the rules are simple. They learn from it, acquire knowledge that will help them in their adult lives. As for the entrepreneurs, they can easily identify with their role in the game, they see themselves in it. This will make the game truly experiential – says Krisztián Egerszegi, and then adds to summarize: One of the Cégpítók’s sayings is that being an entrepreneur is not just about glamour. A company manager has to make serious decisions, and their consequences will strongly influence the company’s business life. In the game, the situation is similar: after the throw, you have to think about the options and only move after them. If someone acts this way in life, he will have a much greater chance of success than if he just goes ahead without thinking. Another point of the game is that if you acquire some kind of superpower or make some kind of efficiency-enhancing investment at the company, it will pay off.
In the game, superpowers are embodied by the CRM card.
Since the aim of the board game is not to maximize profits, the recommended consumer price of Cégépítók was set at a lower level than the price of similar games, below HUF 7,000.
Always something new
After the day-to-day operational management of the company was no longer his task, Krisztián Egerszegi, the owner of MiniCRM Zrt., started implementing innovative ideas. Together with their employees, they realized that they are not just selling a cloud-based customer management and efficiency-enhancing software, but they want to help small and medium-sized companies in company building. This is how the Cégépító podcast, unique on the domestic market and a great success, was born, the purpose of which is to transfer knowledge: Hungarian entrepreneurs tell their experiences, difficulties, and solutions. Krisztián Egerszegi is always looking for something new: the podcast was followed by his book, Jövőkép, and now here is the board game, Cégpítók.