HomeLatest FeedsTechnology NewsCES 2024 - Future-shaping AI

CES 2024 – Future-shaping AI


From mobility to sustainability to health, from work to entertainment, everything was about artificial intelligence at the technology army review that started the year. CES 2024 illustrated the transformative power of AI with thousands of innovative solutions, but the spotlight was also placed on regulations aimed at safe and ethical application.

The article was published in the February 14, 2024 issue of ComputerTrends magazine.

More than 4,300 exhibitors of the professional exhibition and conference held in Las Vegas at the beginning of January, according to tradition, set up stands on 232,000 square meters. CES 2024 was thus 15 percent larger than last year’s event and attracted more than 135,000 visitors from 150 countries around the world.

According to Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), which organized the event, all of this proves that personal meetings and conversations are still considered important and necessary by players in the technology industry. CTA also celebrated its centenary with the opening of CES 2024. For a century, the organization has worked to boost innovation, promote innovation-friendly regulation and consensus-based standardization, and research market trends to inspire innovators to address the world’s greatest challenges.

A force for good

The Force for Good Initiative, a project of the F4G Foundation, has set itself a similar goal, which, in line with the UN’s strategy for sustainable development, seeks to influence capital to help respond to global challenges and seize opportunities as a force working for a safe, sustainable and better future. . Force for Good published its latest report (Technology Driving the Transition to a Superior Future) at the CES Research Summit, one of the forums accompanying this year’s exhibition, which also deals in depth with the wide-ranging impact of artificial intelligence.

According to the study, existing technologies equipped with AI capabilities could close nearly half of the backlog and gaps in the Sustainable Development Goals (SDGs) if deployed globally and better help the world transition to the information age. With this, we could overcome the seemingly insurmountable obstacle of raising the 175 trillion dollars needed for the sustainable development goals, for which 137 trillion dollars are currently still missing.

The role of the technology industry is critical in all of this, it must be at the forefront of efforts, as not only its expertise and product range, but also its influence and access to capital make it suitable for the worldwide dissemination of new solutions. According to the authors of the study, three of the ten identified initiatives – universal connectivity, the use of generative artificial intelligence in the SDGs, as well as mass financial integration and the widespread access to financial services – for example, together contribute to nearly 30 percent of the sustainable development goals, thus, it can create the basis for catching up and for a more balanced world than today.

Since most of the products and solutions exhibited at this year’s CES featured artificial intelligence in some form, we only mention Qualcomm’s development among the innovations specifically awarded in this category. Snapdragon 8 Gen 3 is the first mobile platform that the processor manufacturer has developed specifically for running generative AI, so it promises top performance and a corresponding user experience for intelligent applications available on mobile devices.

Mobility, sustainability…

More than six hundred companies presented their latest products and prototypes under the banner of mobility, and CES, at the meeting point of technologies, also appeared on the map of the world’s largest car exhibitions. The range of developments presented spanned from electric and self-driving vehicles to micro-mobility solutions to flying cars, as well as mobility and safety systems.

For example, Honda was able to take home an innovation award in this category, which earned recognition with its Motocompacto urban mobility solution. The extremely compact electric scooter, which can be folded to the size of a small rolling suitcase, can be charged in 3.5 hours, and its settings can be managed from a mobile app.

Mercedes-Benz also won laurels with its MBUX virtual assistant presented at the exhibition, which integrates generative artificial intelligence into the car in the company of a 3D display. The AI ​​assistant, with which drivers can interact in a natural language, intuitively, also runs on the manufacturer’s new, in-house developed MB.OS operating system.


The exhibitors joined the priority topic of sustainability with their solutions aimed at, among other things, the emission of greenhouse gases and the reduction of the amount of waste, electrification and the exploitation of renewable energy sources, as well as recycling. One of the category’s innovation awards was won by the three-in-one HP Specter Fold. The ultra-light, 17-inch, bendable tablet can be fixed with magnets, can be used as a classic or one-and-a-half-screen laptop with its wireless keyboard, and can also be used as a desktop computer when supported on its fold-out legs.

The John Deere Operations Center’s cloud-based platform, which provides farmers with tools for optimizing work plans, real-time quality control of agricultural work, and monitoring sustainability, also won recognition. With the latter, users can monitor and analyze, among other things, the farms’ carbon footprint, fuel consumption and resulting greenhouse gas emissions, as well as the health of the soil for informed decision-making.

Robert Bosch’s automated parking service, which combines the parking of SAE Level 4 self-driving cars with robotic electric charging stations, also won an award. Without human intervention, the system guides the cars arriving in the parking garage to a free charging station, connects the cables, and then transfers them to other vehicles after charging the batteries, thus optimizing the efficiency of the infrastructure.

And Siemens, which held one of the opening presentations at CES 2024, announced that it will integrate the Mendix low-code development platform available in its Xcelerator portfolio with the AWS Bedrock service, which provides access to the high-performance basic models of leading AI companies through a single API, the security, data protection and along with other abilities. Until now, to integrate generative AI models, developers had to request access rights and write separate function code. With the integration of Mendix and Amazon Bedrock, all this can be done in a few clicks, so that the model that fits the given use case can be quickly and safely inserted into their applications.

…and health

The digital health technologies and devices presented at the exhibition offer many solutions not only to health care providers, but also to the general public. For example, L’Oréal, which held a keynote presentation at CES for the first time, released a mobile app called Face Facts to monitor and diagnose skin conditions. The award-winning application also draws attention to the risks of environmental effects, gives lifestyle advice and recommends skin care products. LG’s Intelli-FiT service also received recognition, which collects data using a smart TV with a built-in camera and a gym mat woven with sensors, and uses its AI capabilities to give advice to its user as a virtual personal trainer in the home environment. The solution can be customized, so it can be combined with, for example, telemedicine and elderly care services.

In this category, Augmental won the main innovation prize of the startup competition with its MouthPad^ touch pad, which sticks to the palate like dentures and allows the user to control their computer, smartphone or tablet with their tongue via Bluetooth connection. The award-winning Dell UltraSharp 40 Curved Thunderbolt Hub Monitor in the category of PC peripherals also takes care of the user’s health, as its 40-inch curved display with 5K resolution has received a five-star Eye Comfort certificate from TÜV Rheinland.


More than 160 international and American government officials participated in the forums of the conference program accompanying the trade show, including the Innovation Policy Summit. Leaders meeting with innovators discussed timely issues of regulation promoting technological innovation, including data protection, artificial intelligence and self-driving vehicles. Next year, January 7-10. CES 2025 will once again welcome its participants to Las Vegas.

Mr.Mario
Mr.Mario
I am a tech enthusiast, cinema lover, and news follower. and i loved to be stay updated with the latest tech trends and developments. With a passion for cyber security, I continuously seeks new knowledge and enjoys learning new things.

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