Technology NewsGoogle's algorithms are making societies more and more divided....

Google’s algorithms are making societies more and more divided. Politically, religiously, and ultimately also economically

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Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economicallyFrom month to month I see how our western world is becoming more and more divided. I mean areas such as politics, religion, approach to social or even scientific issues. In these categories, it is increasingly difficult for us to cooperate, not to mention unanimous. These differences seem to be only deepening, there is no space or willingness for dialogue, and the worst is probably the pigeonholing that “if you’re not with us, you’re against us”. Yes, people have always been driven by conflict. In the past, we could discharge ourselves by running at a neighbor with a spear, and today, in order to control the hormonal economy swinging with various factors, we have to fight online wars. Recently, I even came to the rather perverse conclusion that these wars are supported by the network itself…

Differences in our views on politics, economy or social issues seem to be only getting deeper and deeper. If you think about it more closely, you could come to the conclusion that this stratification is largely due to Google’s personalization algorithms.

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [1]

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When I am not working or sleeping, in search of a deeper meaning of life (which I will probably never find anyway) I listen to podcasts of various “wise men” of this world. Many of them are talking completely nonsense, taking advantage of the fact that nowadays almost anyone with a slightly less average personality can become a YouTube star. However, among the emergences of these wise men, from time to time there will be something valuable that changes my view of the world to some extent, and at the same time makes me less “square-headed” (read – less limited). One of the last such wisdom was the recommendation to question literally everything that has its source in the media. In other words – whenever we are dealing with statements, promises, or any “truths” coming from the lips or keyboards of politicians, journalists or ordinary Internet users, it is worth verifying these assurances. First of all, ask what could have caused the person to speak in such a tone and not another, and also check whether it is possible for it to be quite the opposite in relation to what the person says.

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [2]

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If we take this advice too much to heart, it is possible that we will eventually become near-mad fanatics. But if we approach this issue (questioning, checking, drawing our own conclusions) sensibly, then magic can happen! We will begin to use the brain in the way it was created for. Well… for independent thinking, not for repeating only other people’s truths, which are most often either entirely white or entirely black (in other words – zero-one). Unfortunately, the current education system somehow programs young minds not to think too much and too much, but only within what some authority (Ministry of Education, etc.) wants them to think. At this point, it would be a sin not to post the once popular meme about the minister of education, which you will find below. Does it fit like a glove?

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [3]

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But jokes aside (at least for a few moments), because the matter is more serious than it may seem. Especially in times when fake news is densely spread and used regardless of which side of the dispute or conflict we are dealing with. Even if a given side denies them… (In fact, the more it denies, the more something is at stake ;)). However, returning to education – if you are its victims like me (we are talking about a generation at least from the so-called New Matura exam), you know very well that we were taught in such a way that at the end of our educational path we fit in the exam key as best as possible. There could be only one answer to a given question: A, B or C. Both in the post-primary and post-high school exams there was no room for your own, creative answer. These tendencies continue to this day in our adult lives. Partly because we don’t have the time (or we’re too lazy) to look for our own answers, and certainly because it can be an incredible courage to have a different opinion than the majority these days.

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [4]

For people who manage others in some way, it is not always convenient for their subordinates to be mentally or emotionally overdeveloped. Well, what if they suddenly turned out to be smarter than the managers?

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So we are constantly programmed to be for or against vaccines, for or against homosexuality, to believe or not to believe in the theory of global warming, to believe or not to believe in conspiracy theories… Perhaps the best situation of this type of stratification will be the one in which someone asks whether we are “for helping Ukraine”. And as soon as we answer no, we immediately become a “Russian ouca”… In fact, only a very small part of society is able to realize that it is possible to have a completely different approach to the conflict beyond the eastern border than just being behind one or the other. And here we finally come to the crux of today’s argument, which is the algorithms of Google, TikTok and other technological giants contributing to the increasing stratification of societies and making black only blacker and white only whiter … How do they do it ?

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [5]

By the way, the person who coined the term ‘conspiracy theory’ was a genius. Today, it is enough to call someone a conspiracy theorist to immediately stop being taken seriously. In addition, we, not wanting to be perceived by society as crazy, avoid this individual, thus invariably confessing only “mainstream truths”…

Why, if I don’t have to, I don’t play games for their release

If you are more or less regular readers of our portal, then you do not need to explain what the so-called. personalized advertisements, e.g. from Google. However, if some stray, less technological soul came to PurePC (you are welcome, stay for longer ;)), then I feel obliged to explain this issue in at least two sentences. All for my further monologue. Well, personalized advertisements on the Internet are nothing more than offers that are displayed to us based on what we were previously looking for on the Internet. So if we were looking for new running shoes, we can expect that in the near future, sports shoes will be displayed on selected pages not even related to running shoes. Recently, under the influence of post-holiday enlightenment (certainly due to too much carbs and the nectar of the gods), a terrifying thing occurred to me…

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [6]

Google’s eavesdropping was also a conspiracy theory for a long time. Today we already know that in order for advertisements to be personalized, it is enough that our smartphone “hears” what we are talking about

Let’s play or why people pay to watch someone else play

Well, while most of us know that news from the Internet (e.g. Google News) is presented to us by algorithms in the same way as advertisements (so they are personalized based on previous searches), hardly anyone has noticed that that this scheme has a very negative impact on the cohesion of society in the long term. I mean – don’t get me wrong – diversity in nature and society is a sacred thing, it’s even our right, which leads to development. However, exaggerated, constant reassurance in the reasons we already firmly believe in, does not lead to anything good. And that’s how we get “screwed” by Google’s algorithms. Instead of opening up to dialogue, looking for new solutions, expanding our knowledge, asking questions, admitting that we may have misunderstood something so far… we prefer to click on the next, almost identical-sounding news or articles that constantly confirm our belief that that our reason is the right one.

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [7]

Day of the Wacko… A film from 2002, and it carries a timeless, perhaps even more current message than ever before: the NVIDIA camp will never understand the AMD camp and vice versa.

Remakes, reboots, sequels… Is there nothing new in games?

If you are people who have a mind occupied with a million different things all day and you don’t necessarily get the meaning of the above paragraph, then to make it easier, imagine this situation (or even remember it, because you certainly had it): you enter the phrase “ketogenic diet leads to diseases.” You enter this phrase because one of your friends told you that “keto is unhealthy”. You, as complete laymen in the subject of dietetics, start reading how bad this diet is, as a result of which Google algorithms, completely (?) unaware, not even evaluating the content you entered, will soon display you materials that are as close as possible. And if you read a few / a dozen or so similar articles, you will almost certainly be convinced that “keto is evil”. Well, because if you only come across such content, it must be true!

If we visit content on the Internet using a search engine or a browser from Google, let’s not be surprised that they will later provide us with content similar to those we have viewed so far. And this is the perfect recipe for closing in the so-called. an information bubble that is difficult to break later…

Google's algorithms are making societies more and more divided.  Politically, religiously, and ultimately also economically [8]

Listen to Abraham. He was a smart guy

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Surely you have such friends, and maybe even people in your family, who present radically different political, economic or social views from you, and from time to time send you links to articles that even attack your intelligence. You then begin to wonder, “How can this man even believe such a thing?” But knowing that he sometimes spends all his free time being the unknowing victim of Google’s personalization algorithms, you can stop being surprised. You know the proverb about a lie repeated a thousand times. The point is to be at least a little smarter than those friends, and above all, Google (and the like) which for years, using its algorithms, divides us into some strange camps that jump at each other’s throats in the name of things or people, who wouldn’t even lift a finger for us… So I recommend you and yourself: question everything around you, especially your own clichés. Check periodically whether by accident, due to lack of time, pride or other reasons, you have not already become unconscious victims of uncle Google’s algorithms. And whether dividing societies is his deliberate ploy or an accident at work, is already a conspiracy theory to be considered in another column… 😉



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