Home Latest Feeds Technology News Google’s fight against blockers and the use of intrusive advertising have paid off. Millions of new YouTube Premium subscribers

Google’s fight against blockers and the use of intrusive advertising have paid off. Millions of new YouTube Premium subscribers

0
Google’s fight against blockers and the use of intrusive advertising have paid off.  Millions of new YouTube Premium subscribers

[ad_1]

Google's fight against blockers and the use of intrusive advertising have paid off.  Millions of new YouTube Premium subscribersThe controversy and related discussions regarding the ban on the use of ad blockers on the YouTube platform seem to have calmed down a bit, and Google has just shared new statistics relating to the total number of subscribers to their leading subscription. It turns out that in 2023 alone, YouTube Premium subscriptions (including Music) increased by another several dozen million. It turns out that many people are still willing to pay for these services.

YouTube Premium and Music Premium subscriptions now exceed 100 million. Google’s strong offensive brings the expected results.

Google's fight against blockers and the use of intrusive advertising have paid off.  Millions of new YouTube Premium subscribers [1]

How to watch YouTube Premium for free, without ads and with background playback? Download ReVanced for Android

The statistics (January 2024) provided by Google also include people who used the services in question during the trial period. However, the total number of subscribers is still quite impressive, especially if we look at the whole in terms of the company’s aggressive actions in 2023. Of course, they concerned the fight against ad blockers, so there was quite a lot of controversy. Ultimately, they did not significantly affect the number of people who joined the “subscriber crew” in the mentioned year – after all, we are talking about 20 million new members here.

Google's fight against blockers and the use of intrusive advertising have paid off.  Millions of new YouTube Premium subscribers [2]

Do you pay for YouTube Premium? And so you may encounter ads on the platform. Google is already rushing to provide explanations

Although the official data refers to both the YouTube Music Premium and YouTube Premium services, both are also offered in one package, so the statistics should mainly concern YouTube Premium. It can be concluded that Google’s offer still seems beneficial to many people, although this is certainly partly due to the increasingly intrusive advertising on the YouTube platform and the fact that not every user uses ad blockers. Over time, even more people will probably buy a subscription – especially considering the current situation.

Google's fight against blockers and the use of intrusive advertising have paid off.  Millions of new YouTube Premium subscribers [3]

Source: Google



[ad_2]

LEAVE A REPLY

Please enter your comment!
Please enter your name here