Most people these days have agreed (consciously or not) to give up their privacy. Although it should be respected in this digital era, each of us knows what the situation really looks like. Companies are secretly trying to learn more and more about us and use this information for obvious purposes. This time it turned out that browsing the Internet in incognito mode via Google Chrome is not as private as Google makes it out to be.
Many users hope that the incognito mode in Google Chrome will be as described by the manufacturer itself. However, it turns out that the company is still tracking our every move, despite informing us that this is not the case. The class action lawsuit in this case has reached a partial conclusion.
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The class action lawsuit was filed back in 2020 and covered millions of people who used the aforementioned Google Chrome browser from June 1, 2016. The accusation against Google was the fact that in incognito mode it still tracks its users and collects data about them in various ways, even though, according to official information, it does not save cookies or our activity during such sessions. The amount of the lawsuit was USD 5 billion (USD 5,000 compensation for each injured party). Ultimately, an agreement was reached between the parties and the process itself was suspended.
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The terms of the settlement agreed to by Google are to be presented by February 24, 2024. At this point, the company has not commented on this matter – nor has the other party, i.e. consumer lawyers. Of course, the whole situation should not surprise us, because there is no company today that would not like to surreptitiously collect user data. It is this data that constitutes today’s digital currency. However, nothing stops us from using alternative solutions that are not so popular, but put our privacy at a higher level.