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India's Meesho, which started as a social commerce platform in 2015, pivoted to direct selling in 2021, affecting many of its resellers who have lost customers (Varsha Bansal/Entrackr)




Varsha Bansal / Entrackr:

India’s Meesho, which started as a social commerce platform in 2015, pivoted to direct selling in 2021, affecting many of its resellers who have lost customers  —  Since 2018, Surat-based homemaker Pooja has been working as a reseller with social commerce application Meesho sourcing unbranded clothing …





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