A large majority of consumers in the UK say they have never heard of or are bored by Web3 (89 percent) and the Metaverse (84 percent), according to a new study. Research from digital agency Studio Graphene surveyed 2,000 UK adults and finds technologies that hit the market more than a decade ago have high levels of consumer understanding and use, but this drops off sharply when looking at more recent innovations. Ritam Ghandi, founder and director of Studio Graphene, says, “The tech industry has a remarkable and enduring drive towards the new and novel. This pursuit of constant innovation… [Continue Reading]