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Microsoft slides ads into AI-powered Bing Chat

Microsoft slides ads into AI-powered Bing Chat


The company explains in a blog post.

Microsoft is “investigating” whether to place ads in responses from Bing Chat, its new search agent powered by OpenAI’s GPT-4. Although these sponsored answers are clearly labeled as such, it makes me question how far we’ve actually come from the old model of search engine advertising.

Microsoft in a newly published blog post confirmed, that this is happening, albeit in an experimental form. Here’s the relevant part after “a little context” explaining how no one should be surprised:

We are also exploring additional opportunities for publishers, including more than 7,500 Microsoft Start partner brands. We recently met with some of our partners to start brainstorming ideas and getting feedback on how we can continue to distribute content in a way that makes sense for partners in terms of traffic and revenue. As we plan to develop the model together, we’ve shared some early ideas we’re exploring, including:

– Extended floating experience, where when hovering over a publisher’s link, more links from that publisher appear, so the user has more opportunities to participate and generates more traffic to the publisher’s website.

– For our Microsoft Start partners, placing a rich caption of Microsoft Start licensed content next to the chat response, which helps users engage more with Microsoft Start content, where we share the advertising revenue with the partner. We’re also looking into placing ads in the chat experience to share ad revenue with partners whose content contributed to the chat response.

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