Technology NewsPolestar's minimalist car showroom was built out of snow

Polestar’s minimalist car showroom was built out of snow

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The Swedish car manufacturer’s special installation takes the principles of the circular economy into account.

THE Volvo its sub-brand, Polestar, which develops performance-tuned cars, is one of the recent ones his most beautiful car presented last year, which started as a concept car, but after seeing the positive reception, they decided to send it into series production. The company is also a purely electric SUV, 5 minute chargerespectively shape-shifting motorboats develops, but now they are in the news because of their latest “car show”.

The special structure can even be considered an installation, as the space built exclusively from snow and ice – Polestar consistently spaceto, that is spacecalls its car showrooms – in Finland, which is located close to the Arctic Circle Rovaniemi was built in the area, already taking place this year between March 23-26 Arctic Design Week as part of which the car manufacturer is one of the supporters – it says InsideEVs. The installation will be open to visitors from January 10 to February 26

A Polestar 2 type car in the special snow cube (Photo: Polestar)
A Polestar 2 type car in the special snow cube (Photo: Polestar)

Roughly 3,000 cubic meters of snow from the nearby Ounasvaara ski resort were used to build the 12-meter-high snow cube. The walls of the building are 6.5 meters thick, and in its interior, in addition to a Polestar 2 car, you can see ice sculptures depicting its components – wheels, suspensions and brake discs.

Although the installation is actually intended as a kind of showroom, those who want to buy a car in a special environment will be disappointed: Polestar only sells new cars online.

Suspension carved out of ice in Polestar's special showroom (Photo: Polestar)
Suspension carved out of ice in Polestar’s special showroom (Photo: Polestar)

Incidentally, the snow cube was inspired by the style of the company’s headquarters in Gothenburg, which was designed following minimalist Scandinavian design principles. The facility also plays a role in the testing of Polestar’s cars, as the factory’s test pilots will set off from here for the Arctic tests.

The 12-meter-high snow cube evokes the company's minimalist-style headquarters (Photo: Polestar)
The 12-meter-high snow cube evokes the company’s minimalist-style headquarters (Photo: Polestar)

By the way, the company offers three models to those interested: the hybrid Polestar 1, of which only 1,500 units were produced, the purely electric Polestar 2, and the electric Polestar 3 SUV mentioned at the beginning of the article.

A Polestar wheel was also carved out of ice (Photo: Polestar)
A Polestar wheel was also carved out of ice (Photo: Polestar)

After the pavilion is demolished, the snow used for construction will be returned to the ski slope, thus demonstrating that the company follows sustainable, circular farming.

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