In recent years, smartphones from leading manufacturers such as Samsung or Apple have not brought much innovation. Of course, in the case of Apple, we can talk about introducing full-fledged AAA titles for mobile devices, while Samsung presents almost the same Galaxy S series smartphones from year to year. Cosmetic changes are also visible to the Samsung management board, which discussed this issue at a recent meeting.
At the last meeting of several dozen CEOs from companies belonging to the Samsung Group, the issue of the lack of key changes in the company’s smartphones was discussed. It was then stated that “Galaxy S series smartphones are more disappointing than iPhones in this respect.”
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The board meeting was organized by the executive chairman of Samsung Electronics, namely Lee Jae-yong. He gathered 40 presidents of various branches of the Samsung Group to discuss the situation of smartphones, artificial intelligence, and at the same time refer to business plans. According to a report from the South Korean website Naver, a video was shown at the meeting that included “thoughts and opinions of users who use Samsung devices, as well as what they expect from them.” The video also included a comparison with the competition, and it was then that the statement was made that Samsung’s Galaxy S series smartphones were more disappointing than iPhones in this respect.
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President Lee Jae-yong called for the company to start looking at its devices more from the customers’ perspective. There was also an emphasis on generative artificial intelligence, so this aspect will also be developed in the company’s future smartphones. So there is a slight chance that next year we will see smartphones that will bring at least a small breath of freshness, as before. Currently, many manufacturers are trying to create “safe” smartphones, i.e. ones whose form is already well known, and the changes themselves every year are very cosmetic. It’s worth mentioning that Samsung has lost its leading position in smartphone sales for the first time in many years. Therefore, the company must take a different direction and listen more to the voices of customers.