There is probably no person in Poland who has not heard about the Shopee platform. What can I say – until recently, her advertising spots were hummed by the whole nation. However, as it turns out, aggressive marketing policy and relatively high popularity are still not enough to achieve success in our backyard. On the official Shoppe website, we can read that the Polish branch is closing down. And almost instantly.
Orders on the Shopee platform can only be placed tomorrow (January 13) until 23:59. New and existing purchases will be made as standard with full support and service, but after the indicated date they will no longer be possible.
Shopee with the first Polish ambassador. This role was played by Sławomir. Enter the world of great deals, free deliveries
However, Shopee’s activity in Poland was probably not as profitable as it might initially seem. As we read in the company’s announcement, orders on the platform can only be placed tomorrow (January 13) until 23:59. New and existing purchases will be made as standard with full support and service, but after the indicated date they will no longer be possible. As you can see below, the statement is short and concise, and the Shopee Polska team says goodbye with the words “Thank you for being with us”.
Allegro Smart! will be more expensive from November 21. The minimum order price for free delivery will also increase
Currently, Shopee is the largest e-commerce platform in Southeast Asia. It debuted in Poland in September 2021 and it seemed that its further expansion was inevitable. Our country was the first European stop on the way to conquer Europe – in October of the same year, Shopee made its debut in Spain, and then in France (where the company left in February 2022). Nevertheless, the withdrawal of the Singaporean giant from the Polish market may be surprising, especially since everything is happening at a rapid pace. After all, it is impossible not to mention the huge amount of money invested in advertising, which enjoyed considerable popularity. What’s more, the platform even got a Polish ambassador in the form of Sławomir. The withdrawal of Shoppe is certainly good news for the competition, including our native Allegro, which by 1:00 p.m. had a share price increase of up to 6.5% (the highest of all WIG20 companies). The current listing of the company is approx. PLN 30.90 per share, which is the highest since April 2022.
Source: Shopee, Business Insider, Banker