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Silver Jubilee and Golden Jubilee…the miracle that took place…! The film won four national awards because…!!


About AVM’s Electric Dream film made during the golden jubilee year of AVM. These are the views shared by Saravanan.

Our first film is Nam Dovar. 1997 was the golden jubilee year of AVM. It was a festival in Bombay that gave me the firm idea to make a film for our golden jubilee year.

Why aren’t many friends taking pictures? They kept asking. Especially when Albert Mariappan and a friend named Bharati Kannan come to visit me, this is what they say. They say that even if you are interested in TV, you shouldn’t do movies like this.

MK

Mariappan gave the idea why you should not book Prabhu Deva. We signed Prabhu Deva. Then we asked AR Raghuman to compose the music through our friend Rajiv Menon. But Rahman was not that interested.

Raghuman wanted to be a director with a modern outlook.

A thought occurred to me. I called Rajiv Menon. Raghuman likes this. You tell a wonderful story in 30 seconds. I rightly asked why don’t you make a full length film when you have such talent.

Rajiv Menon, who initially refused, later agreed. He told Raghuman. Raghuman said if you direct the film, I will do the music.

After that we signed many artistes like Aravindasamy, Kajol. Rajiv Menon told me a condition when the film’s production was about to start. What? I asked that.

I would have done it if you had not interfered with my work. He said I want complete freedom. My son Gugan took care of the entire film production. All the people involved in the film are under 40 years of age.

Minsaara kanavu

A song called the sound of a flower blooming. While shooting it, first a school in Ooty. Then the studio. Then some lines in Tada. It was the song that was shot in the maximum locations for a song like Kullu and Manali.

We took Vairamuthu and went to Kalanithi Maran to celebrate the silver jubilee of the film. He immediately agreed to that too. With Maran, K. Shanmugam and Mrs. Lal, we set up promotional strategies to build anticipation for the film.

The ideas of asking the fans to answer a few questions from the film, Electric Dream, and launching a special train of Electric Dream in collaboration with Three Roses, were all ideas that came up at that time. The promotions took the film to the silver screen.

The film’s silver jubilee and AVM’s golden jubilee took place on the same stage. The film won four National Awards. Best Music Composition went to AR Rakhuman, Best Playback Singer to SBB, Best Choreography to Prabhu Deva and Best Playback Singer to Chitra. The film ran for 216 days at Chennai’s Albert Theatre, setting a record.

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