Samsung has managed to surpass Xiaomi and become the brand that has sold the most mobile phones in India in the last quarter of 2022.
2022 was a good year for Samsung. Despite the widespread drop in smartphone sales globally, latest reports make it clear that the South Korean company is one of the few that managed to grow over the past year.
And not only that. The last Canalys market analysis reiterates Samsung’s good results in 2022, revealing that the company achieved regain first position after surpassing Xiaomi in one of the key markets for the telephone industry, which since the last quarter of last year represents the second largest market worldwideahead of the United States.
Samsung outsells Xiaomi in India in the last quarter of 2022
The report reflects that Indiathe second mobile market in the world, saw sales of smartphones dropped to 151.6 million units shipped throughout the year 2022. In addition, for the first time in its history, the fourth quarter of the year left worse figures than those of the previous year, with a decrease of 27%.
Despite this, Samsung managed to grow in the Indian market and position itself in the first position for the first time since the third quarter of 2017. He did it after selling 6.4 million units and thus surpass Xiaomi, which dropped to third position by shipping 5.5 million units. The second position was for alivewith 6.4 million.
Despite Samsung’s good numbers, Xiaomi was the brand that sold the most mobile phones in India throughout the year 2022 by shipping 29.6 million units, a million more than Samsung. Analysts suggest that the idea of get rid of older models through e-commerce channels during the Christmas season, instead of betting on new models that are more attractive to consumers, was one of the reasons why Xiaomi lost the first position throughout the last three months of the year. year.