Social media is turning out to be quite a serious problem for teenagers. Many studies show that they negatively affect the mental health of young people, who are literally bombarded with various types of advertisements. While adults are aware of how advertising works, young minds are much more susceptible to messages from this form. Researchers from Harvard University call for radical changes.
The latest research shows the possible earnings of social media platforms that profit from advertising displayed to minors. The problem is how young minds react to what they see, because minors are not able to resist advertising.
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Advertisements are focused solely on profit, so they often exploit the weak elements of specific age groups. As for young people, they are the most susceptible to such practices. Social media are also designed in such a way that teenagers often use them excessively. Researchers agree that the government should introduce appropriate regulations in this area. The latest study included people under 18 years of age from the USA, and the platforms analyzed were Facebook, Snapchat, TikTok, YouTube and Instagram. Since companies do not disclose how much money they receive from advertising to minors, researchers decided to use available data from 2022 (US census, surveys from various companies and a parental control application) and create a simulation.
According to the discussed research, it was possible to conclude that for people aged 12 and younger, YouTube had the highest advertising revenue ($959.1 million), followed by Instagram ($801.1 million) and Facebook ($137.2 million). million dollars). In the case of teenagers aged 13 – 17, the situation is completely different. Here, Instagram is in first place ($4 billion), TikTok is second ($2 billion), and YouTube is last ($1.2 billion). As for the percentage of total revenue that came from advertising in 2022, in the case of Snapchat it was 41%, TikTok 35%, YouTube 27% and Instagram 16%. Recently, the Federal Trade Commission proposed that the law regarding teenagers be changed – children aged 13 and younger would not be allowed to see ads or pop-up notifications (push). That’s what they are most susceptible to their influenceand companies are trying to take advantage of it.
Source: Associated Press