Technology NewsThe head of Microsoft sent a message to the...

The head of Microsoft sent a message to the competition authorities investigating the Activision acquisition

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Satya Nadella also spoke about the $69 billion business and AI-powered Xboxes at the World Economic Forum in Davos.

The most exciting question in the game industry right now is what will happen with the acquisition of Activision Blizzard announced a year ago, since the future of series such as Call of Duty, World of Warcraft or Crash Bandicoot is at stake, and things for the buyer Microsoft did not go nearly so smoothly. , as the company wants.

Although the Redmonds have promised to make the Call of Duty series, considered the crown jewel of the $68.7 billion business, available for at least another 10 years on all rival platforms, Sony, which dominates the console market, continues to vigorously campaign against the acquisition, and in the fall, the American competition authority, the FTC also ruled that challenge it through litigation the merger. According to a recent rumor, the European Commission is also investigating will also say noso it’s no wonder that Microsoft’s first person has also thrown himself in.

Satya Nadella, who has held the role of CEO since 2014, was recently a guest of the World Economic Forum in Davos, where the acquisition of Activision Blizzard was also discussed. THE The Washington Post based on his report the manager repeated Microsoft’s often-stated position, according to which the acquisition will not reduce, but actually increase, competition in the game industry:

“As the No. 4 player, we want to acquire new content and create more opportunities for more publishers and more players to enjoy it – if we believe in competition, we have to believe in this business. I hope that the competition authorities will focus more on for a race, that would be a good day.”

– said Nadella, and his words seemed to show some frustration regarding the current state of things. It is worth highlighting the part of the statement that Microsoft is only the fourth largest player in the gaming industry/market, as this comment is also intended to convey that here, in fact, a small oppressed company is preparing to give itself a chance, which is not necessarily the case in light of the most valuable business in the gaming industry. covers the reality, even if it is true that in terms of popularity the Xbox platform is only in fourth place behind Steam, PlayStation and Nintendo Switch.

Nadella also took the opportunity to once again assure the world about the multiplatform future of the Call of Duty franchise, as he believes it would be a “disastrous” business decision to chain the series to the Xbox. Finally, the current hit topic artificial intelligence was discussed on the stage in Davos, in connection with which the CEO said that in the future they would like to expand all their products with AI systems, to which the Xbox is presumably no exception.

According to Nadella, all of Microsoft’s products have the AI ​​capabilities that can “completely transform” the given product, but he did not introduce the audience to the details of the transformation. Be that as it may, the latest rumor regarding the Redmonds and MI is that the company You can invest $10 billion to OpenAI, which is behind the ChatGPT chatbot, so it is possible that pioneering developments will (also) come from here.

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