As much as we think the Apple TV 4K is the best streaming hardware on the market, especially for those who are all-in on Apple’s ecosystem, there are a ton of devices with support for the Apple TV app.

Since we haven’t seen much in the way of Cyber Monday Apple TV deals this year, it might be time to consider your alternatives. Fortunately, Amazon is never one to shy away from discounts and its Apple TV app-supporting Fire TV Sticks are as much as 50% off right now.

With 4K options from just $25, these might make you reconsider whether you need to spend more on Apple’s streamer. Apple’s entry-level, HD-only Apple TV costs $149, so $25 is a total steal for a UHD-capable streaming device.

Save 50% with this Fire TV Stick deal

Each Fire TV Stick’s remote is Alexa-enabled, which means that you can speak to it and get your favorite shows played without having to search for them manually. Since all of the popular streaming apps are available, including Prime Video, Netflix, Disney+, Hulu, Apple TV+, and more, you’re won’t be missing out when it comes to content.

Depending on which you go for, you can enjoy up to 4K Ultra HD streaming at up to 60fps with Dolby Vision, HDR 10, HLG, and HDR10+ support. Dolby Atmos audio is also supported where the content allows, too.

Of course, you don’t get the tvOS experience, HomeKit integration, or support for Apple Arcade games or iTunes content with a Fire TV Stick, but it’s worth assessing if those extra features are worth the additional money.

If you’re torn between streaming hardware from Apple and Amazon, be sure to check out our comparison guide between the latest Apple TV 4K and Fire TV Stick 4K models to help you decide which is right for you.