Recently, Meta has faced the fact that the demand for advertisements on its platforms has decreased significantly. To remedy this, the company is trying new solutions, first on the Instagram interface – while it recently launched it subscription servicein addition to Insta, also on Facebook.

The popular image-sharing service has already started testing the ads that appear in search results. Ads can be clicked on in the same way as plain posts.

If the method proves to be successful, after the test period, in the following months, all users will be enabled with the new advertising solution, which is expected to be only a few people will be happy, because sponsored posts or recommendations that respond to the user’s habits appear extremely often on Instagram.

For example, if someone searches for the keyword skin care, ads for related products will appear among the results. The advertisements are only distinguished from other posts by the fact that when clicking on the image, the term ‘Sponsored’ will appear under the user’s name.

In addition, so-called reminder ads also appear. The essence of these is that for posts promoting a future event, product presentation, or similar, the user can request a reminder that warns when the promised date is approaching. Three of the reminders also arrive on the phone: one a day before the given time, the next one 15 minutes before it, and the last one at the time of the event.

For the time being, however, there is no need to fear that Mark Zuckerberg would need a more serious loan: according to Meta’s latest business report, in the last quarter of 2022, advertising revenues “fell” from $32.6 billion to $31.2 billion. Susan Li, Meta’s chief financial officer, attributed the weakness to uncertain macroeconomic conditions.

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