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What are blockchain and augmented reality looking for in museums?


Viennese institutions keep up with the times with city support.

The Austrian capital created a support program to encourage the digitization of museums. Within the framework of the “Culture & Technology: Fokus Museum” program, the projects of four exhibition houses are supported with almost one hundred thousand euros each. Escape room, augmented reality, blockchain – museums are doing everything to keep up with the times.

The Austrian capital has developed a support program specifically for museums under the title Culture & Technology: Fokus Museum. Exhibition houses can apply for digitalization projects for a maximum contribution of one hundred thousand euros, which is handled by the Vienna Chamber of Commerce. The international professional jury has so far found four museum programs worthy of support, they won almost the maximum support amount of one hundred thousand euros.

The Watch Museum of Vienna created its game “The Curse of Precision” modeled after the escape rooms, in which visitors can learn about the history of timekeeping devices and the mechanical processes inside clockworks with the help of augmented reality and elements taken from real life. The game is expected to launch in the fall of 2024.

There will be an escape room in the Clock Museum – PID / Markus Wache

The Vienna Museum of Applied Arts, MAK, calls on blockchain technologies to help it involve its audience even more actively in shaping the programs offered in the museum. The Vienna Museum of Technology is creating a software laboratory to preserve its newest collection, which presents Austrian computer game culture from the 1980s. The Austrian Film Museum wants to preserve the private film recordings of the people of Vienna for posterity under the title “Everyday Adventures”.

By the way, several museums in Vienna are already experimenting with digital technologies. Since summer, Schönbrunn Palace has been offering, in addition to traditional guided tours, a 24-minute presentation in which viewers can learn about the history of the castle and the everyday life of the Monarchy with the help of virtual reality. Thanks to the immersive content, the life of Emperor Francis Joseph I and Sissi takes place almost before their eyes. They can watch the butlers comb Sissi’s legendary cascade of hair, or watch the empress indulge in her favorite sport, horse riding.

In the Schönbrunn Palace, the everyday life of the monarchy is brought to life with the help of virtual reality – Filmfinity GmbH

Since September of last year, a multimedia experiential exhibition entitled “Mythos Mozart” has been waiting for those interested in the Mozart House in Vienna. Thanks to two hundred speakers and fifty special screens, visitors can experience the gloom of Mozart’s Requiem, walk the streets of 18th-century Vienna or join in the music themselves. In the last two rooms, a fascinating light show, musical impulses and a captivating series of digital images transport you to the world of one of the greatest musical geniuses in history.

“Thanks to digital solutions, museums become even more visible internationally and can conquer a new audience receptive to digital innovations,” said Peter Hanke, city councilor responsible for economic affairs, in connection with the introduction of the new support fund.

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