Social media marketing is the use of social platforms to connect to your audience, build brand awareness, and drive sales. This lets you show off a completely different side of your app and makes customers feel like they are reachable.

It is important to choose the best platform for you and your users. Focus on quality, not quantity. Managing just one or two accounts is a practical way to maintain steady engagement. Some of the most popular platforms include: Facebook, Instagram, Twitter, LinkedIn, TikTok, SnapChat, Pinterest, and YouTube. Choose the most relevant for your app business. It really depends on the area and audience you want to target.

Once you decide on a social media channel you can set up a time schedule for posting, and create unique content to show users why your app is unique and why they need it. Social media marketing is a great free way to interact with customers to build your credibility and increase downloads.