![Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions (The Information) Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions (The Information)](https://karkey.in/wp-content/uploads/http://www.techmeme.com/220915/i38.jpg)
The Information:
Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions — For the past couple of years, as Instagram has sought to better compete with TikTok, becoming more appealing to creators has been a top priority.