![Mobile commerce, one-click checkouts, and short-form video have enabled "drops" to spread beyond the fashion world, turning product launches into marquee events (Christopher Mims/Wall Street Journal) Mobile commerce, one-click checkouts, and short-form video have enabled "drops" to spread beyond the fashion world, turning product launches into marquee events (Christopher Mims/Wall Street Journal)](https://karkey.in/wp-content/uploads/http://www.techmeme.com/220828/i2.jpg)
Christopher Mims / Wall Street Journal:
Mobile commerce, one-click checkouts, and short-form video have enabled “drops” to spread beyond the fashion world, turning product launches into marquee events — Technology is changing the launch of everything from soap to sneakers … Once upon a time, not that many years ago …
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