![Report: Bruce Willis sold his "digital twin" likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis deepfake (Benj Edwards/Ars Technica) Report: Bruce Willis sold his "digital twin" likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis deepfake (Benj Edwards/Ars Technica)](https://karkey.in/wp-content/uploads/http://www.techmeme.com/220930/i15.jpg)
Benj Edwards / Ars Technica:
Report: Bruce Willis sold his “digital twin” likeness rights to Deepcake, for use in ads and possibly even movies; a Russian ad already used a Willis deepfake — Tech will allow Willis’ doppelgänger to continue working despite language disorder diagnosis.